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User research inclusion secrets

In July I did a presentation for the Institute of Scientific and Technical Communicators (ISTC) on accessible content. Persuading stakeholders about the importance of inclusion was a key theme and challenge.

I talked about:

  • Some of my approaches as a user researcher and trainer to promoting inclusion and accessible content
  • Specific persuasive tactics to win over stakeholders
  • And some of my responses to the old myths like ‘We don’t have any disabled users’

Many thanks to the ISTC for inviting me. The full 30 minute video is available on the ISTC YouTube channel.

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